Social Media Marketing Training

Class 1:

• Introduction to Social Media Marketing
• Understanding organic growth vs. paid campaigns.
• Setting campaign goals and identifying your audience.
• Content Writing Essentials for Social Media.

Class 2:

• Writing compelling captions and using storytelling techniques.
• Emphasis on creating calls-to-action (CTA) for engagement.
• Researching relevant hashtags and trends.
• Using hashtags effectively to expand reach.

Class 3:

• Introduction to tools like Canva for creating social media graphics.
• Choosing the right colors, fonts and layout for visual appeal.
• Tips for designing content that’s consistent with your brand.
• Optimizing visuals for each platform Sizing, format and orientation for platforms like Facebook, Instagram and Linkedin.
• Ensuring your profile reflects your brand and optimized for searchability.

Class 5:

• Building and nurturing an engaged community.
• Collaborating with influencers and using user-generated content.
• Creating a monthly content calendar. Tips for consistent posting and audience engagement.

Class 6:

• Basics of creating and setting up ads on Facebook and Instagram.
• Understanding ad objectives, target audience and placements.
• Setting up analytics to track organic vs paid reach.

Class 7:

• Introduction to AI tools for idea generation and content writing.
• Tools for automating routine tasks and enhancing productivity.
• Using platforms like Buffer and Planable.io Setting up a social media calendar across multiple platforms.

Class 8:

• How to post content across Facebook, Instagram, LinkedIn and You Tube in one effort.
• Scheduling and coordinating posts for consistent branding.