Digital Marketing Course

Class 1

• TRADEGATE DUBAI
• TRADE. TRAIN . INVEST
• Digital Marketing Course
• Introduction to Digital Marketing
• Understanding the Goals for this Course
• Key Components and Benefits

Class 2

• Understanding the Business Models
• Private Label
• White Label (Non-Branding)
• Drop-shipping
• Freelancing/Services

Class 3

• Product Search Method for Shopify
• Selection of products
• Product Pricing Strategy
• Profit margins
• Product SOPs

Class 4

• Understanding types of Shopify accounts
• Difference between Individual and partner account
• Shopify account setup
• Domain Name
• Overview of Shopify Dashboard
• Order Management
• Analytics

Class 5

• Shopify theme installation & Customization
• Home page setup
• Product Page Optimization
• Category Optimization
• Pixel Integration
• Important Apps Integration
• Store Policy making

Class 6

• Difference Between Branding & Marketing
• Overview of Major Social Media Platforms
• Understanding the Types of Posts
• Understanding of Marketing angles
• Content Calendar
• Social Media Pages Setup
• Introduction to Meta Business Suite
• Content Hunting
• Post Scheduling

Class 7

• What is UGC Content?
• Importance of UGC
• Types of UGC Content
• Endorsement Videos
• Product Review Videos
• Voice Over Videos
• Product Benefits or use
• Unboxing Videos

Class 8

• The Role of Facebook in Social Media Marketing
• Business Manager Setting Up
• Introduction to Business Manager
• Ads Manager vs. Business Manager
• Event Manager

Class 9

• How to add assets in Business Manager
• Custom & Look-Alike Audiences
• When to Use Custom Audiences
• Why to Use Custom Audiences
• Adding Payment methods
• Understanding Commerce Manager

Class 10

• Understanding to Ads Creatives
• Content hunting for ads
• How to use existing content for ads
• Understanding to Sales path
• Creating sales path in Ads manager

Class 11

• Understanding Campaign Objectives and Structure
• Ads Drafting
• Ads Strategies
• Creating Effective Ad Copy and Design
• What is CPM
• Optimization of CPM
• Analyzing Performance and Optimization Techniques
• Split Testing

Class 12

• Strategies for Scaling Your Ads and Avoiding Ad Fatigue
• Scaling Strategies and Best Practices
• Solutions for Ad Creative Fatigue