Week 1:
SEO Fundamentals & On-Page Optimization
Class 1: Introduction to SEO & Keyword Research
- How Search Engines Work: Understanding crawling, indexing, and ranking.
- Why SEO Matters: The role of SEO in enhancing business growth and online presence.
- Keyword Research Basics: Identifying and analyzing relevant keywords using popular tools.
Class 2: On-Page Optimization – Titles, Meta Descriptions, and URLs
- Crafting SEO-Friendly Title Tags: Best practices for title tags that improve search rankings.
- Writing Compelling Meta Descriptions: Attracting clicks with optimized descriptions.
- Structuring URLs: Creating user-friendly URLs that also support SEO goals.
OUTCOME: SEO Basics & On-Page
Week 2:
Advanced On-Page Optimization & Technical SEO Essentials
Class 1: Content Structuring & Image Optimization
- Headings (H1, H2, etc.): Structuring content with headings for improved readability and SEO.
- Creating Quality Content: Writing informative and engaging content that targets keywords.
- Image Optimization: Using alt text, compression, and proper formats for SEO-friendly images.
Class 2: Core Technical SEO – Robots.txt, XML Sitemaps, and Schema
- Using Robots.txt: Controlling search engine access to your website’s pages.
- Creating XML Sitemaps: Assisting search engines in discovering and indexing content.
- Schema Markup Basics: Enhancing search visibility with structured data for rich results.
OUTCOME: Advanced On-Page & Technical
Week 3:
Off-Page SEO & Link-Building Strategies
Class 1: Link-Building Fundamentals & Backlink Strategies
- Why Backlinks Matter: Understanding the impact of backlinks on SEO rankings.
- Building High-Quality Backlinks: Techniques like guest posting and outreach to increase site authority.
Class 2: Advanced Link-Building Techniques
- Content Sharing for Links: Leveraging content-sharing platforms to attract links.
- Outreach Campaigns: Developing outreach plans to connect with website owners and gain backlinks.
- Tracking Link-Building Performance: Monitoring and Analyzing link-building metrics to refine strategies.
Week 4:
Local SEO, Tools, and Analytics Integration
Class 1: Local SEO & Google My Business
- Local SEO Fundamentals: Optimizing content to attract local customers in specific geographic areas.
- Google My Business Optimization: Claiming and enhancing your GMB profile for local search.
- Building Local Citations: Creating listings in local directories to boost local visibility.
Class 2: Essential SEO Tools & Analytics
- Using SEO Plugins (Yoast, RankMath): Streamlining on-page optimization with essential plugins.
- Website Analytics: Tracking organic traffic, rankings, and engagement to measure SEO success.
- Technical Issue Resolution: Identifying and fixing issues like broken links and duplicate content.
